Unlocking nature’s medicine cabinet: Why ancient aromatherapy is growing in popularity

Shining out from the mobile phone just inches from your face, a blue glow illuminates your bedroom and keeps your eyes open and unblinking. It’s 2am and the land of nod looks further away than Timbuktu. Yes, between the stresses of work, everyday worries and busy social lives, it’s never been harder to relax and get a good night’s sleep. But what if a little spritz and spray on your pillow or a slick of oil on the skin could boost your bedtime, lead to a better night’s rest, and even improve your overall health? More and more of us are turning to the traditional holistic practice of aromatherapy to help promote our mental, emotional and physical wellbeing, and the global market for essential oils is estimated to experience a year-on-year growth rate of more than 8% in 2019. What’s more, experts believe the worldwide market will be worth £3.9 billion annually by 2023. So, why are we now turning to ancient remedies to ease everything from anxiety to muscle aches and pains? According to Rebecca O’Connor, aromatherapist and founder of Beatitude, essential oils are growing in popularity because of our modern, stressful lives. She said: “As a society we have never been more stressed, and aromatherapy has become bigger because it is such a great antidote for helping your mind relax. “As technology has grown, we have become so switched on all the time – everyone can get hold of us 24 hours a day, seven days a week. “So, it’s useful to have a tool that can help you escape and get yourself in a better or a more relaxed state of mind. “Whether it’s a bath filled with lovely oils, a body massage, a facial, or even just burning a candle, there are proven scientific effects […]

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