Koios CEO: ‘Brain function is the world’s new currency’

Related tags: Nootropic, nootropics, Brain health, Cognitive function, Cognitive health, MCT, B vitamins Koios’ flagship product is a canned drink with a Supplements Facts panel that touts a formula of ingredients with some scientific evidence linking them to cognitive function, such as vitamins B6 and B12, as well as a proprietary blend with coconut-derived medium chain triglycerides, L-theanine, and Lion’s Mane. This month, it just landed a bricks-and-mortar distribution deal with supplement retailer GNC. Slated for sale in around 2,700 GNC stores nationwide, the company characterized it as the largest purchase order in the company’s history. Sports and supplement retailers and distributors were ‘early adopters’ of Koios Beverage Corp ​ ​, but Chris Miller, the company’s founder and CEO, has his eyes set on more mainstream retailers as well. “We work with KeHE, one of the largest natural food distributors in the country,” ​he told NutraIngredients-USA. He is anticipating that by the end of 2019, they will have 10,000 bricks-and-mortar retailers carrying their product. FURTHER READING: How do you test a nootropic supplement for efficacy? Analytical labs weigh in ​ ​ ​ The market opportunity ​ Miller’s interest in the nootropic space came from his personal experience dealing with what he calls minor ADHD and living on the spectrum of autism. “Focus has always been something a little bit tough for me,” ​he said. “I was a bright kid, but focusing was tough. I never really felt like I fit in.” ​ As an adult, he was prescribed Adderall, but Miller felt the adverse side effects often associated with the drug. “Those drugs started to really ruin my life,” ​he said. Discover Ultimine, a whole-food, fermented mineral which brings significant improvement to iron/mineral status and can help prevent iron deficiency. Ultimine stores minerals within the cell structure, ideal for […]

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