The Yogen Früz Brain Project encourages Canadians to get a “head start” on brain health

TORONTO, July 03, 2019 (GLOBE NEWSWIRE) — The Yogen Früz Brain Project returns for a fourth year with a vigorous campaign to raise brain health awareness and advance groundbreaking research on aging and dementia. 50 brains displayed in the pond at Nathan Phillips Square With the generous support of this year’s title sponsor, Yogen Früz, The Baycrest Foundation is teaming up with local and international artists and celebrities to launch this year’s Yogen Früz Brain Project and transform 50 blank brains into thought-provoking pieces of art. The initiative is encouraging Canadians to get a "head start" on brain health from a young age. Dementia is a public health concern worldwide. In Canada, more than 564,000 individuals are currently living with Alzheimer’s or other forms of dementia. Despite popular belief, dementia is not a natural or inevitable consequence of aging and there are many ways to help reduce the risk of cognitive decline. Baycrest scientists are leading research on early detection for dementia. In fact, new research by the University of Arizona and Baycrest’s Rotman Research Institute has found what could be an early detection method for some forms of dementia. The study, recently published in the journal Neuropsychologia , found that patients with a rare neurodegenerative brain disorder called primary progressive aphasia, or PPA, show brain function abnormalities in areas that look structurally normal on an MRI scan. "If we can delay the onset of dementia by five years, we could reduce its prevalence in the population by about one third – that is a significant number," said Josh Cooper, President and CEO of The Baycrest Foundation. "The Yogen Früz Brain Project challenges Canadians of all ages to learn what they can do now to delay the onset of dementia as they age. Meanwhile, the funds raised through this […]

Click here to view full article