Koios To Start Production On Fit Soda Line, Release Additional Flavors

VANCOUVER — Koios Beverage Corp. is pleased to announce it will officially start production in April 2019 on its functional Fit Soda line. In addition to the production launch, Koios will be releasing two new flavors to accompany its existing flavors, Orange Creamsicle and Root Beer Vanilla Float. A functional beverage is a drink augmented with nutrients, supplements, or both to provide a health benefit to the consumer. Examples of functional beverages include sports and performance drinks, ready to drink (RTD) teas, and nootropic beverages sometimes known as ‘smart drinks.’ “We are incredibly excited to finally be releasing Fit Soda™ to the public,” said CEO Chris Miller. “It has been a multiyear project, and it allows us to take advantage of a paradigm shift happening in the natural and organic food space. Our own experience and analysis show that consumers are demanding healthy clean label products that also allow you to indulge simultaneously. With millennials driving trends, including food, we believe this product will resonate with fitness enthusiasts and millennials.” Fit Soda has zero sugar, electrolytes will be made naturally, and infused with branched-chain amino acids (BCAAs). Of the nine essential amino acids, three are BCAAs: leucine, isoleucine, and valine. “Branched-chain” refers to the chemical structure of BCAAs, of which are found in protein-rich foods such as eggs, meat, and dairy products. They are also a popular supplement sold primarily in powder form. According to Grocer.com: “Consumers are actively seeking moments that make them feel good – they are looking for indulgent experiences and brands must seek to enrich these demands by appealing to the senses. Indulgence has traditionally been considered frivolous, but that is changing as more and more people want memorable foods and drinks they can take pleasure in without feeling guilty.” The Fit Soda line is […]

Click here to view full article