Memoraid on mission to raise awareness of brain health as the memory supplement lands listing with Holland & Barrett

Listed: Moudy Khodadi, Matthew Hanson, a store representative from Holland & Barrett, Max Hanson and Abraham Khodadi. A memory supplement manufacturer is on a mission to raise awareness of the importance of maintaining brain health, after securing a nationwide listing with health foods retailer Holland & Barrett. Memoraid was established in 2015 by four Bradford University pharmacy graduates as a supplement to support brain health. The two sets of brothers, Abraham and Moudy Khodadi and Matthew and Max Hanson, came up with the concept while studying. During their studies, they found themselves turning to caffeine in a bid to boost productivity. The four pharmacists then came together to create a capsule containing natural ingredients such as vitamin D to support brain health. “We realised when it came to exam periods and revision there was nothing there to help focus concentration,” Moudy Khodadi said. “The only things that were available were highly caffeinated drinks or prescription medicines available online, which is very dangerous.” Four years on from its launch, Memoraid will now be listed in 168 Holland & Barrett stores across the country. Max Hanson told The Yorkshire Post: “It’s the biggest turning point so far in the company. We are now going to be listed in 168 stores across the UK. In Yorkshire that includes, Leeds, Harrogate and York. “It’s good for us being on the high street because it helps with our mission of promoting brain health.” The issue of brain health is often overlooked, the pharmacists say, and there are actions that people can take to reduce the risk of symptoms such as dementia. Mr Hanson said: “We believe in the importance of brain health and we want to raise awareness. “We still feel that brain health is something which is overlooked and we just want to […]

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