Nootropics Are the Next Wellness Trend Everyone Will Be Talking About

Ah, yes, another wellness trend sweeping the nation, promising to change your life and/or empty your bank account. Nootropics, lovingly referred to as “ smart drugs ,” are the latest wellness supplement being sold at top retailers and being flashed on the feed of your favorite influencers’ Instagrams (in fact, t he nootropics market is expected to reach $6 billion by 2024 — now that’s trendy). Take Kin , for example. The now Instagram-famous and buzz-worthy drink has garnered attention and taste tests from the trendiest platforms for its promise to cut stress and produce bliss (without alcohol!) — it’s like you’re getting a buzz without the next-day hangover. Too good to be true? I’m not one to always buy into the latest trends (especially something nicknamed “smart drugs,” sounds sketchy?), but I have to admit — nootropics do sound promising. What are Nootropics? Nootropics only sound intimidating — they’re actually herbs, foods, and supplements that enhance brain power (like memory, function, etc.), and have protective benefits (keeping the brain sharp and functioning, especially as we age ). While the trend is popping up in supplement form, there are more than 80 different substances that can fall under the nootropics umbrella. Many food-derived ingredients that you’ve probably heard of are included, like omega-3s (shoutout to walnuts!) and flavonoids (a molecule in foods like blueberries and green tea). As a supplement, they have been used in Traditional Chinese Medicine for centuries as a way to optimize brain function. A pill that boosts human intelligence — sounds like science-fiction, doesn’t it? But there’s a lot more science than fiction to nootropics. Benefits: Enhancing brain function can mean decreasing mental fatigue, improving focus, boosting memory skills and reaction time, and overall feeling more alert. How exactly does this work, you ask? The […]

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