Should More Israelis Turn to Nootropics?

Nootropics are booming. The market is expected to grow at a CAGR rate of 17.9% by 2024 . Students, adults and seniors are turning to brain-boosting supplements as a way to increase everything, from cognition to their ability to solve problems. An aging population has also aided the nootropic industry, as many seniors want to help support their brain and memory . The industry, expected to rise to $6 billion by 2024, has a lot of potential to add to Israel’s GDP. Startups are filled with the world’s brightest minds with many of these up-and-coming talents able to benefit from “smart drugs.” An issue that many experts see is that the industry, still in its infancy, doesn’t have laws to protect the consumer. Many of the products are not tested, and without the requirement for testing, this means that the products can be filled with anything . There’s also the concern that the products can contain harmful ingredients. Yet there are ingredients found in nootropics that have the potential to enhance the brain’s function. Cerebral blood flow, nutrients and support for the brain’s natural anti-aging properties can help, theoretically, slow aging and even reverse it in some cases. But while science may not have been able to prove these benefits just yet, that doesn’t mean there aren’t hordes of people that back the claims nootropics make. Many doctors claim that the average diet, especially a Western diet, is not providing the brain with the nutrients that it needs to slow the aging process. The brain is often starved of vital nutrients and ingredients, primarily from a lack of eggs, meat and greens in a person’s diet. Nutrient-filled and the ability to increase nutrient transport to the brain, nootropics have real potential. Synapse’s co-founders recently discussed their desire to bring […]

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