Synapse Launches Natural Cognitive Boost

ATLANTA — Synapse, a natural, fast-acting and ready-to-drink supplement designed to boost mental performance and vitality by optimizing memory function, focus and mental clarity, announces its launch. Made with herbal ingredients used in centuries-old health and wellness practices and supported by a proprietary, cutting-edge support matrix, the nootropic supplement contains no caffeine, high fructose corn syrup or artificial flavors, colors and sweeteners. Synapse was founded by neuroscience scholar Daniel Porada, biomedical engineering student Charles Lankau and innovation and beverage industry leader Shouvik Ganguly. Daniel and Charles first met in 2014 during a summer medical internship at Wake Forest Innovations. That fall, they returned to their respective schools, Columbia University and Georgia Tech, where they noted the prevalence of excessive caffeine and energy drink consumption on campus. “Putting our neuroscience and biomedical engineering knowledge to use, we sought to leverage the body’s Krebs cycle––the basic biological process in which cells generate energy––to create a supplement that would give a boost without the health consequences tied to some energy drinks and caffeine,” said Co-founder Daniel Porada. “We began experimenting with ingredient blends to enhance the brain’s natural function through increased mental focus and vibrancy.” With the idea and formulation for the health-conscious energy alternative solidified, the co-founders were ready to take Synapse to market. They were accepted to Georgia Tech’s distinguished Create-X entrepreneurial initiative, which gives students the platform, knowledge and funding to launch start-ups. Through the program, they met Co-founder Shouvik Ganguly, who brings a long history in operations, marketing and commercialization from the global beverage industry. At The Coca-Cola Company for 18 years, he led brand management teams, ran category businesses and executed global launches. “We believe we’re pioneering the ready-to-drink nootropics category,” said Shouvik. “Consumers want healthier options, and Synapse addresses mental vitality and offers a unique, sustained […]

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