All about Nootropics, the supplements that claim to make you smarter and faster

Vogue gets a medical opinion on the brain tonic that promises to maximise your attention and focus The concept of smart drugs that supersize your brain function can make you feel like you’ve entered the plot of a Hollywood movie—the 2011 Bradley Cooper-starrer, Limitless, to be precise. But it is not just showbiz lore. Nootropics are very real, and pledge some very quantifiable benefits for your cognitive powers. If 2018 was ruled by adaptogenic herbs, 2019 is seeing the shift towards compounds that give the brain an instant boost. So what do you need to know about this superhero supplement? Dr Nicole Avena, PhD and assistant professor of neuroscience at Mount Sinai School of Medicine in New York, deciphers the facts from the fiction. What can nootropics do for you? “Nootropics is a general term used for ‘smart drugs’, supplements or other substances that can serve as cognitive enhancers. The primary benefit of consuming nootropics is that they can improve executive functioning, memory, creativity, focus and motivation. They can also significantly improve accuracy and help individuals feel that they can accomplish tasks that are at hand,” she explains. However, it is worthwhile to note that nootropics won’t turn you into an overnight genius. The active substance merely boosts the brain’s attention and the ability to focus under stressful circumstances, thereby helping you get more done in lesser time. You won’t start running eight-digit calculations mentally in your head, but you will likely have that office presentation sent to your boss in less than usual time. The active substance at play generally includes a mix of natural as well as synthetic compounds that deliver specific neurotransmitters to the brain to enhance performance. Kin Euphorics bottles a heady cocktail of nootropics, adaptogens and botanicals into one non-alcoholic beverage that promises a […]

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