The science behind sniffing

Aromatherapy can help heal, at least that’s what the industry wants you to believe Story: noko In Ecce Homo: How One Becomes What One Is, philosopher Friedrich Nietzsche hails his sense of smell by quoting "my genius is in my nostrils". Most people though overlook their olfactory perception and the use of "healing" scents. A modern approach to age-old aromatherapy, however, is driving one of this year’s biggest trends, according to a report released at the Global Wellness Summit (GWS) held in New York, earlier this year. Technology, fragrance development and neuroscience studies along with evidence-based research have led to what the GWS defines as MediScent that promotes physical and emotional well-being. Based in Cleveland Clinic’s Innovations Lab, Aeroscena has for almost a decade been on a mission to make aromatherapy a viable clinical treatment. The company’s blends of essential oils, termed phyto-inhalants, specifically treat health symptoms, such as pain, nausea and anxiety, with back up by clinical trials. The Ascents by Aeroscena even include an appetite suppressant based on a grapefruit and peppermint aromatherapy. The science behind the blend — sniffing limonene — helps control cravings. Below Neom Organics’ Wellbeing Pod is designed to deliver the right amount of scent and switch essential oil blends. photo: Global Wellness Summit Inhaling essential oils stimulates the olfactory system, with their molecules affecting the brain’s limbic system, linked to breathing, heart rate, blood pressure, hormonal balance as well as emotions, memory and stress. The resulting holistic effect addresses the needs of today’s consumers, who look for natural solutions. The popularity of essential oils in the home has spurred advances in diffuser technology. London-based Neom Organics designed its Wellbeing Pod to deliver the right amount of scent, allowing users to switch essential oil blends at the touch of a button for better […]

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