Smart Supplements For: Sharper, Calmer, Happier

The brain is arguably the body’s most complex and hungry organ. Densely packed with approximately 86 billion cells and a delicate super-highway of whisper-thin neural synapses, this cognitive hub consumes 20% of the body’s energy supply, keeping everything from memory and metabolism to sleep and energy running optimally—and what we feed the brain has a significant impact on how well it functions. “Your brain is involved in everything you think, feel and do. If you eat a fast-food diet, you will have a fast-food mind that is less capable of quick thinking and reliable decision making,” asserts clinical neuroscientist psychiatrist Daniel Amen, M.D., author of the forthcoming The End of Mental Illness and Founder of BrainMD. “Enhancing brain health is the foundation for all other goals, whether that’s achieving a healthy weight, reaching your personal best in sports or having more energy.” A brain-healthy diet and certain lifestyle tweaks can go a long way toward nourishing and protecting the brain for peak cognitive performance (read on for strategies), notes Dr Amen. But consumers are increasingly looking to “feed” the brain more targeted fuel to help buffer against the attention-depleting effects of the digital age, keep up with the demands of our go-go-go lifestyles and optimize mental energy for peak cognitive performance. “At BrainMD, we are finding that our customers want to gain a competitive edge,” says Dr. Amen, “and they’re looking to research-based, smart supplements as a way to do it.” Smart supplements or nootropics are gaining interest across generations, says Trisha Sugarek MacDonald, BS, MS, Senior Director of R&D/National Educator for Bluebonnet Nutrition Corporation. “Brain health is not just a concern for aging individuals; it is actually among the top five health concerns of consumers aged 18 to 75,” she notes. “2018 Gallup data shows the use of […]

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